Who We Are
About Us
Amethyst Entertainment, LLC. is an independently owned entertainment company specializing in television and mega events production. The company is a women and minority business entity recognized within the industry for its innovation and strategic business models.
Amethyst Entertainment, LLC. boasts three separate divisions: Production, Consulting and Licensing.
Its award winning Production Division has produced some of the world’s most acclaimed television programs and mega music festivals, as well as designing and launching many exclusive international women’s conferences.
Its Consulting Division counsels corporations worldwide on processes and procedures for utilizing special events, music and television entertainment to expand their overall brands and increase their ROI.
Its Licensing Division has an impressive Library of Programs specializing in music concerts, music documentaries and celebrity interviews of top artists in R&B, Jazz, Gospel and Latin music genres. Distribution opportunities in the U.S and globally provide content to television companies, new media entities and national advertisers for projects targeted to minorities and music enthusiasts.
Amethyst Entertainment, LLC. professionals have over 28 years experience working with entertainment conglomerates and Fortune 500 clients. These years have engendered credibility, trust and a reputation for excellence.

Valerie Norman Gammon
CEOThe recipient of six Emmy nominations, one Emmy Award, and three NAACP Image Awards. Her ‘excellence only’ mantra has garnered her top recognition from industry colleagues, corporate executives and many notables including first lady Michelle Obama. Her expertise in television and mega event production places her among the top Executive Producers in entertainment. A graduate of the University of Michigan she holds a Masters Degree in Television and Broadcast Management.
Television Credits
- The Essence Awards – (FOX Network) – 10 Seasons
- Sinbad’s Summer Jam in French Caribbean (HBO)
- The Cancun Jazz Festival (BET)
- The Acapulco Music Festival (BET)
- Christmas Glory…In The Key of Love” (My Network Television)
- The History of Rock ‘n Roll (Soul Episode) (Time Life/Warner, Syndication)
Mega Events Credits
- The Essence Music Festival
- The Cancun Jazz Festival
- The Acapulco Music Festival
- The Sinbad Soul Music Festival – French Caribbean
- The St. Croix Music Festival
- VIBE Music Festival, Atlanta
- Women At The Top, St. Martin, Netherland Antilles
- Women With Purpose Global Summit, French Caribbean
CONSULTING
Our consultant clients include advertising agencies, major corporations and global travel destinations. Our experience in tourism consulting began with the development and launch of the original Cancun Jazz Festival in 1990 and we continue to advise diverse clients on the business of special events production and multi-media opportunities in global destinations.
- Acapulco Office of Tourism
- Anguilla Tourist Board
- Apostolic Church of God
- Cancun Office of Tourism
- Essence Communications, Inc.
- Essence Magazine
- Essence Music Festival
- HYATT Hotels Corporation
- Office du Tourisme de Sanit Martin
- St. Barthélemy Office du Tourisme
- St. Croix Office of Tourism
- St. Maarten Tourist Bureau.